Research
Understanding the problem
Competitor analysis
Create Private links • Group openness • Instant connection Synchronous play • Coziness
User research
30+ respondents (Tally) • 5 family interviews • Expert interview • Social media survey
Feedback
What became clear after the interview study
Intention to build a strong bond with your child and take care of child's well-being.
Parents
The desire to have an equal and attentive relationship with parents.
Children
Process
Moving from research to ideation
Workshop
By following Design Sprint method together with team we did some rounds of How Might We workshop and then sketched the ideas.
Decision
After research and workshops, we realized that there can be many features, but we decided to reduce it to the MVP level and rate by importance.
Features
What makes this app special?
Emotion Check-in
Understanding each other feelings.
Question Cards
Conversation openers, always in in your pocket.
Emotion Memories
All emotions collected in your family memory album.
Illustration
Onboarding illustration style generetated and made with artificial inteligence.
Design Style
Warm ramp brown color pallete to create warm and memorable effect.
